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Magneti Marelli Checkstar is Tony Cairoli’s new partner
- 28.05.2014Magneti Marelli After Market Parts and Services, the Magneti Marelli division dedicated to the spare parts sector and to workshop networks, has signed a partnership through its Checkstar brand with Antonio Cairoli the 7-time Grand Prix motocross world champion, nominated Athlete of the year 2013 by Sky Sport. The company will be teaming up with the Italian rider during his racing season with promotional events and sponsorship activities.
Zamiłowanie Antonio Cairoliego do samochodów, zwłaszcza rajdowych, z pewnością nie zaskakuje. I właśnie ta pasja stała się powodem do współpracy z Magneti Marelli Checkstar. Już wcześniej Antonio Cairoli współpracował z Magneti Marelli, zasiadając za kierownicą Citroena DS3 WRC w barwach zespołu Checkstar podczas Monza Rally Show.
Antonio Cairoli’s passion for cars, especially the rally kind, is certainly no news. And it is precisely this passion that has led to the partnership with Magneti Marelli Checkstar, which last year, during the Monza Rally Show, already lined up Antonio behind the steering wheel of a Citroen DS3 WRC bearing the Checkstar team colours.
Thanks to the sporty nature written in the DNA of the company, which has been involved in motorsport competitions since 1919, Magneti Marelli After Market has been pursuing quality and excellence, so it is only natural that it identifies itself in Antonio, an absolute leader and champion who is always striving for the perfect performance.
Tony Cairoli: “It is with great pleasure that I joined the project with Magneti Marelli After Market, with which I already worked last year in Monza; the automotive world has always fascinated me, and Magneti Marelli Checkstar is the perfect partner to assist me in this new and exciting experience!”.
“We are proud of the partnership with Antonio Cairoli - states Pietro Berardi, C.E.O. of Magneti Marelli After Market Parts & Services - For our company, it is a pleasure and an excellent opportunity to work side by side with a champion the calibre of Antonio Cairoli. Since the very start, we felt very much in synch with Antonio, and I am sure this feeling will lead to excellent results and mutual satisfaction”.
The Magneti Marelli Checkstar brand will accompany Tony Cairoli at certain events associated with the world of motorsport competitions and workshops. The first tangible sign of the Checkstar presence will be a limited-edition cap, especially made to celebrate the union of two symbols of the “Made in Italy”.
