News
MM Opar at Automechanika Istanbul 2014
- 10.04.2014From 10 to 13 April 2014 Magneti Marelli After Market Parts and Services took part in the Automechanika Instanbul fair (Hall 8 – Booth G110).
Participation in the fair was related to an agreement with the Opar company concluded last year in November, which concerns distribution of MM products in Turkey.
At their booth, whose area exceeded 100 m2, Magneti Marelli Opar presented many new products. The company's stand displayed new LED lighting technologies that demonstrate how Magneti Marelli adresses the needs of the automotive market with regard to style and technology. Visitors to the fair could see full-LED adaptive lights for Audi A7 and full-LED lights for Mercedes CLS.
The booth was designed to be a dynamic space, open for visitors that would let them become acquainted with the company's know-how.
All demanding people who yearned for automotive novelties and car racing fans could admire the impressive red Maranello F1, a single-seat car manufactured by Ferrari.
The lounge zone, designed for business meetings, the visitors could see a wide range of products, introduced into the Turkish market by Magneti Marelli Opar at very attractive prices.
Opar, present on the Turkish market for over 40 years, is the most widely known and the most popular Turkish brand in the automotive replacement parts sector. It owes its strong position in the whole Turkey to authorised Tofaş dealers and its cooperation with important distributors and manufacturers from Turkey and Europe. The company has at its disposal an impressive network of 78 major dealers, 50 authorised workshops and over 2,000 retail companies that sell over 80,000 unique products. Opar meets the needs of numerous automotive companies that require replacement parts and significantly contributes to the turnover of its authorised dealers, e.g. due to on-line sales reaching even 30%.
Milan, 10 April 2014
